It’s been three months since the DMC meets have started. Time has gone by like biryani on a hungry man’s plate! DMC is growing and now 42 member strong. The passion, enthusiasm and energy levels are something you’ve to experience for yourself. And that’s just scratching the surface.
Nishant is no scratcher. He can draw a map of India with his nose in under 50 seconds! Wait.. But what does a nosey chap know about digital marketing? Plenty we found out. The rate of internet penetration is amongst the highest in India. It’s estimated to be 20 crore in the next 5 years. The number of small businesses online are currently at 32%. He opened our eyes to the abundance of opportunities out there to help bring in leads for 68% of small businesses. How do you do it?
- Build your online presence
- Provide value and educate customers with Case Studies and
- Keep Trying
Next up, Karan Parwani eased us into a smooth touchdown. No landing gears but landing pages! Converting traffic to leads, is what most businesses are looking for from their digital marketing efforts, right? So why neglect landing pages? We got insights into how to make landing pages effective by at least 20%.
Here are the most important takeaways from his talk:
- Create compelling headlines to hook the readers
- Ask for minimum information from user
- Optimize your Ad Copy and Thank You pages
- Your offer needs to be irresistible
Our funnel superstar Swarup dug real deep into Offers. He broke it down and answered almost every question there is out there about creating a successful funnel. From buyer personas, how to create them, how to do your homework, how to package your product or service, naming, logos and more. He also gave away a sweet deal to all the DMC members of 5 free funnels that has worked for his clients. Thanks Swarup for the kind gesture.
Though designing funnels is amazing, designing experiences is a whole different world. It’s not everyday that you come across a product like the ones Apple produces. And it’s not just aesthetics or performance, it is so intuitive. A lot of thought goes into every aspect. Designing that kind of experience is no easy feat. Giridhar walked us through the nuances of good design and what it means. A simple, alive story for the intended audience.
There’s no better way to put it, than the words of Steve Jobs “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
The depth of topics covered by practicing DM practitioners as well as business owners from various fields makes DMC a great place to learn and connect. If retaining that kind of information wasn’t taxing enough, we had Shubham, a CA turned digital marketer as our guest speaker.
A well known Quora and YouTuber, also the founder of Fingage gave us a birds eye view of GST (Generally Scary Taxes), from inception to where it is today. He delved into the details, types of GST and also simplified on how it applies to business owners as well as freelancers.
Overall, this was yet another successful DM Club meetup 🙌